Expectations that go with it. You can make a product that’s not for everyone but don’t expect everyone to like it. When you make something for a select group of people know that only they’re going to be interested. Then know that not all of them are interested in it enough to give you money. Then know that only a few of them that care enough to part with their cabbage care enough to give it to you.
Sorry tofu flavored soy. There just wasn’t enough market to sustain your dream.